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World breaking news is known as the most truest word in its sense. From hard news to soft news, from world events to politics and other scientific news, all the entertainment news and celebrity news about the sports stars is provided by the world breaking news. It also provides international news to the target audience. It is the global news through which the media is being driven. The pitches are being tied to the breaking news. The attention of the media is being grabbed for the clients. Some people may never understand the greatness of breaking news. They may think why now. However, this is only a question put forth towards the media. There are chances for sharing the insights of the clients, expert opinion as well as the commentary. There is also a question when people ask that why should they care for the media. In the news meetings the reporters are constantly asked by their producers and editors for answering one question. This answer should be given from the point of view of the listener, viewer and the reader. As a publicist or the expert, it is his duty for serving the media. The media should be helped in answering that question. After the pitch, one must be prepared whenever he gets a call from the media. The earlier the involvement, the more is the effect of the conversation. There are great chances for getting follow-ups. Given below are various things that should be remembered while dealing with latest world news:”    The media should be given other numbers or the cell phone numbers. Through this, 365 days contact can be made. When the media makes a call, it should be picked up. If the call is missed, they should be called as soon as possible.”    For various television interviews, there should be a mental preparation for traveling or flying on a very short notice. The travel may be local. However, for global news, it can be international as well. one should have a preparation for the moment. Changes should be scheduled in accordance with that. The travel arrangements should be made well in advance. ”    One can use the phone for the radio and print interviews. However, it should be ensured that the landline which is being used is reliable. For the international news, the preparation of soundbites should be done in advance.  This will help a lot.

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